I am looking for a max size customer base of 100 dedicated riders, this is because i would like to keep this business small and very little overhead cost. The sodium per bag can be customized to each order as needed with a $50 minimum order. If you would like help with how much sodium you need, Feel free to email me with questions i can also call you back if needed.  I am also thinking most of my customers will be local, and people I either ride with or race with and you can save the shipping cost and save me the credit card fees by paying cash/venmo. Just message me what you need and I can bring it to the ride or race we are doing. Also sodium will be sodium citrate as default but there is also an option for sea salt or a mix of both or even LMNT as the sodium but you will have to pay extra for LMNT as i do not get a discount on them. 

Math 

Gels average price $2 each at 90 carbs per hour = $7.82 

TailWind average price $40 per bag at 90 carbs per hour = $2.6 

Simple Cycling Nutrition Cost per 90 carbs = $1 

Also every large company uses a lot of preservatives because they are selling to a mass market. I use no preservatives, only 3 to 4 ingredients depending if you get a flavored version.